Tuesday, May 20, 2014

Shopping the Sartoria

Think... COTTONS, LINEN and fresh, fresh FRESH med style fashion!

From Positano, to Amalfi and Capri, the famous Antica Sartoria has finally reached the shores of Ischia.

Originating from the seaside town of Positano, Antica Sartoria began in the 60's catering to the urban tourists who would arrive at the coast unaware of the humid climate and steep walks through the cliffside town. So the town's shop owners began to design and produce cool clothing to sell to these tourists using mainly linen and light cotton, with the signature embroidered or crocheted finishes. The likes of Benneton and Fiorucci who usually holidayed in Positano got involved with ideas on dying and colourful pattern creations giving life to the linen fabrics. Eventually a small factory was opened by Giacomo Cinque and Riccardo Ruggiti, and so began the Antica Sartoria. 

The company now uses fabric and craftsmen alike from all over the world all the while preserving the original spirit and expression of what began as a "Positanese style". 

Sharing similarities in climate and terrain, the towns of Amalfi, Capri and Ischia are now all homes to these beautiful stores where you will enjoy browsing the endless styles of cotton and linen wear to suite all sizes. Sarongs, flowing tops and dresses are often under 20euro on the outdoor racks so be sure to find a bargain.

To view the 2014 catalogue or order online visit www.anticasartoriapositano.it/

Catalogue

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